TD Ameritrade: “Unlearn”

After years earning the trust of its clients, TD Ameritrade sought to invigorate its tone and visual language in order to reach a new audience. My team was tasked with looking at all the ways the brand was expressing itself—from mobile apps, to social media, to t-shirts they were handing out at conferences.

The following campaign was the result of months of listening to the client, presenting and refining work, and ultimately stepping out of everyone’s comfort zone into new territory.