TD Ameritrade: “All night long”

TD Ameritrade’s Super Bowl spot “All Night Long,” featuring Lionel Richie, deserved a rich and immersive digital experience to capture the millions of impressions that would come in the days following the spot’s airing.

Using the same tongue-in-cheek tone as the TV spot, we created a seamless site and mobile experience that communicated the potential of TD Ameritrade’s new product offering: 24-hour trading - no fine print, no exceptions.