Bald Man BBQ: “Good. Better. Bald.”
Why do we find bald people so trustworthy? This was the question we had to answer in order to introduce Bald Man BBQ sauces to the world.
We failed.
We still have no idea what it is about smooth skin and the glint of sun off a bare pate that makes us want to confess our innermost secrets. But their sauce is great, on just about anything.
Client/Agency
Bald Man BBQ
Work
Branding, Print, Site
Role
Sr. Copywriter